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Hotter moves to identify its customers anywhere, anytime with K3 Retail’s multichannel solution

Hotter, the UK’s biggest shoe maker and innovative multichannel retailer with 46 stores, has implemented a retail omnichannel solution with a vision to create a single view of the customer whether they trade in-store, online or through their mail order service. teststarter Hotter chose K3 Retail, the UK’s leading provider of Microsoft Dynamics NAV solutions, to streamline their business and give them a clear view of customer behaviour across all channels. David Ainsworth, Head of IT at Hotter, says, “As an increasingly multichannel retailer, we understand how important it is to have a single solution across the entire business which is integrated around the needs of our customers. With Microsoft Dynamics NAV, we know we have a solution that can meet our requirements, and in K3 Retail, a partner that we can work with to achieve its full potential.” The new ERP solution covers all Hotters’ operational systems across both its in-store and online operations and since implementation, the business has grown significantly through both these channels with their mail order business continuing to stay strong. Hotter has implemented a range of integrated retail solutions to give a clear and concise view of the entire business. It has implemented a central finance ERP system and a Dynamics NAV solution which allows it to effectively manage item creation and pricing and promotion for all sales channels. The Dynamics warehousing solution gives complete visibility across all operations and a real time view of the inventory held within the business and expected delivery date of that on purchase order. Hotter has also implemented a number of sales channels systems, including K3’s call centre which is 120 people strong and services range from transactional and customer interactions. Ainsworth continued, “The system identifies the customer through all channels, tracking their spend, the items they’ve bought and which channel they’ve bought them from; be it online, in-store or through mail order. This functionality will increase our understanding of our customers.” Additionally, K3 Retail has enabled Hotter to manage its customer transactions seamlessly following the successful go-live of a new EFT managed solution provided by K3 and payment provider VeriFone. The EFT terminals offer a tokenised and PCI compliant, managed payment service. Iain Embrey, Customer Services Director at K3 Retail, “Hotter, like so many retailers, is seeking rapid growth but do not want to create large, internal IT infrastructures. It can depend on K3 Retail and its partners to provide solutions that can manage all major operational systems efficiently.” About K3 Retail K3 Retail deliver multi-channel solutions that enable retailers to create joined up shopping experiences for their customers whether they choose to buy on-line, direct, in-store and mobile. Over 18 years’ experience delivering award winning solutions, to more than 160 internationally recognised retail brands, has helped our experienced team of retail consultants develop the most complete range of multi-channel retail solutions available to Microsoft Dynamics AX or NAV users. As a Microsoft Gold Certified Partner, member of Microsoft’s Partner Advisory Council for Retail, invited member of Microsoft’s Inner Circle and Presidents Club, we offer a clearly defined roadmap and proven products backed up by Microsoft’s $2billion investment in the Dynamics platform. Our ability to translate thought leadership and Multi-Channel experience into innovative and effective retail solutions has benefited customers including: Agent Provocateur, American Golf, Beales Department Stores, Booths Supermarkets, Clinton Cards, Dobbies , Dreams, GameStop, Jigsaw, Kiddicare, Ryman’s, Smyths Toys, SpaceNK, Topps Tiles, The White Company and White Stuff. For more information, please visit www.K3Retail.com About Hotter The Hotter Comfort Concept brand was founded in the early 1990s by Stewart Houlgrave whose parents set up Beaconsfield Footwear as a slipper manufacturer in 1959. With a mission to make shoes as comfortable as slippers Stewart created a collection of stylish shoes with hidden comfort features including super soft and breathable leathers, lightweight and flexible soles, cushioning underfoot and wiggle room for toes. Hotter shoes are sold direct to customers via an onsite customer service centre and www.hotter.com. Since 2009, its 50th year, the company has revamped its website, aired 6 TV campaigns and launched in the US, the Middle East and Russia. With its exceptional product quality and outstanding customer service, Hotter embarked on an ambitious store opening programme in 2010 – with a total of 46 stores open across the UK by the end of 2012. Staying true to its British heritage, Hotter now manufactures 1.5 million pairs of shoes in its Lancashire factory – making it the UK’s biggest shoe maker. For more information, please visit www.hottershoes.com Tanya Pring PR Contact Fieldworks Tel: 0845 034 5602 tanya@fieldworksmarketing.co.uk www.fieldworksmarketing.co.uk

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