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Joseph takes supply chain management to a higher level

Luxury fashion label, Joseph, has appointed K3 Retail to help them improve the management and delivery of the highest levels of quality and customer-centered service.

With a complex supply chain – which includes selecting and buying hand-picked luxurious fabrics for use in their designer portfolio – Joseph wanted to build stronger systems to promote greater central control and efficiencies to their supply chain management.

Zoe Wither, Finance Director at Joseph said, “Central to our operational philosophy is our insistence on quality. We want to know that when a customer picks up a Joseph item, no matter whether this is from a physical or online store, they can be confident that they are getting the very best product possible.

“Through tight management of the supply chain, we can pay attention to details such as the fabrics, cuts, style and stitching of our ready-to-wear collections, while still being able to grow and provide exquisite customer service.”

K3 Retail Sales Director, John Little, explained: “We spent time getting to know Joseph and to really understand their business and how best we could support them in their strategic aims. They made it clear that a seamless multichannel approach – where their customers can enjoy equally high levels of service and product quality no matter where or how they choose to shop – was of vital importance.

“Running alongside this was the need to ensure consistent levels of quality, where nothing of a lower level could slip through. We are pleased that our multichannel model was a perfect fit and we look forward to building on our strong relationship with Joseph.”

With K3 Retail’s specialist retail technology solution built on Microsoft Dynamics, Joseph is able to enjoy full product traceability. This means the label can track the journeys of individual bolts of cloth from the creation of the thread to the delivery into store or to the customer’s home (via online deliveries) of the finished items of clothing or accessories.

ABOUT JOSEPH:

JOSEPH MODERNISED WOMEN. AS THE SIXTIES DREW TO A CLOSE, CASABLANCA-BORN HAIRDRESSER JOSEPH ETTEDGUI LOOKED OUT FROM HIS SALON, A CHIC KING’S ROAD FOCAL POINT, AND IMAGINED A REVOLUTION IN THE WAY WE BUY FASHION. WITH HIS KEEN INSTINCTS, JOSEPH CREATED A BOUTIQUE THAT WAS MORE MAGAZINE THAN CLOTHES SHOP – SOMEWHERE TO DISCOVER NEW IDEAS, NEW STYLES AND NEW DESIGNERS.

JOSEPH BROUGHT KENZO AND CASTELBAJAC TO THE WORLD’S ATTENTION, THEN AS HIS INFLUENCE GREW HE CHAMPIONED AZZEDINE ALAIA AND YOHJI YAMAMOTO, CHOSE NORMAN FOSTER TO DESIGN A STORE, AND WAS THE FIRST IN LONDON TO SELL PRADA.

WITH THE SUCCESS OF HIS MULTI BRAND BUSINESS UNDER HIS BELT JOSEPH LAUNCHED HIS OWN EPONYMOUS LABEL TO ACCLAIM, WHILST CONTINUING TO SHOWCASE THE DESIGNERS HE HAD DISCOVERED AND NURTURED. FOR OVER THREE DECADES JOSEPH HAS BEEN AT THE FOREFRONT OF FASHION OFFERING AN AUTHORITATIVE VIEW OF TRENDS EMBODIED IN THE JOSEPH COLLECTION AND REINFORCED WITH A SELECT PRESENTATION FROM KEY INTERNATIONAL DESIGNERS. JUST AS ITS ORIGINAL STORES WERE PLACES TO MEET AND SHARE IDEAS, ATTRACTING DESIGNERS, MODELS, EDITORS AND PHOTOGRAPHERS, JOSEPH IS ONCE AGAIN A FOCUS FOR CREATIVITY, SOMEWHERE TO FIND INSPIRATION.

AT THE SAME TIME THE JOSEPH COLLECTION HAS ENTERED A NEW PHASE, DRAWING RENEWED STRENGTH FROM THE ENERGY AROUND IT. UNDER THE CREATIVE DIRECTION OF LOUISE TROTTER, JOSEPH PRESENTS A HIGH CONTEMPORARY READY-TO-WEAR COLLECTION WITH A STRONG CORE OF LUXURY ESSENTIALS.

THE COMPANY NOW HAS FREE STANDING SHOPS IN LONDON, NEW YORK, PARIS, LA, TAIPAI, BEIRUT AND TOKYO AND AN EVER EXPANDING NETWORK OF CONCESSIONS IN THE FINEST DEPARTMENT STORES AROUND THE WORLD.

ABOUT LOUISE TROTTER, CREATIVE DIRECTOR:

BORN IN SUNDERLAND, LOUISE GRADUATED FROM NEWCASTLE UNIVERSITY WITH B.A. HONOURS IN FASHION DESIGN.
THE LAING ART GALLERY BOUGHT HER ‘MEN’S TAILORING FOR WOMEN’S’ COLLECTION AND WITH THE MONEY SHE WENT TRAVELLING AROUND EUROPE.

ON HER RETURN, LOUISE JOINED ‘THE BUREAUX’ AS HEAD OF WOMENSWEAR AFTER WHICH SHE WENT TO WHISTLES WHERE SHE WOULD EVENTUALLY BECOME CREATIVE DIRECTOR. IN 2001, LOUISE MOVED TO NEW YORK TO JOIN THE TEAM AT CALVIN KLEIN. WITH FURTHER STINTS AT GAP AND TOMMY HILFIGER SHE RETURNED TO LONDON TO JOIN JIGSAW AS CREATIVE DIRECTOR.

AFTER PUTTING JIGSAW BACK ON THE RADAR, LOUISE WAS THEN APPOINTED AS CREATIVE DIRECTOR AT JOSEPH AT A CRUCIAL MOMENT OF THE BRAND’S TURNAROUND.

FOR MORE INFORMATION PLEASE CONTACT AMELIA PENFOLD // AMELIA.PENFOLD@JOSEPH.CO.UK

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