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Leading NFL team chose ax|is fashion to improve their merchandising

K3 Software Solutions is proud to announce that a leading National Football League (NFL) team have chosen ax|is fashion as part of their Dynamics AX upgrade from 2009 to 2012. So you might be thinking – what does a football team have to do with fashion? Well, the short answer is merchandising. What better way to show your loyalty to your favorite team than wearing their shirt or cap or purchasing a hundred different other products with the team logo? In the US alone, sports merchandising is a $20 billion industry. This professional American football team is valued at approximately $3.2 billion, and it is the most valuable of the NFL franchises where the average NFL team value is around $1.43 billion. ax|is fashion will be implemented to help them better manage not only their own merchandising, but also that of a number of other leading brands through their production company. “Once again this success is the result of our strategic partnership with UXC Eclipse and shows that ax|is fashion is the right software solution to meet the unique and exacting needs of the apparel industry.” says Mr Schoneveld, Managing Director, K3 Software Solutions.   About ax|is fashion ax|is fashion is a concept-to-consumer solution that is literally “made to measure, ready to wear”. This flexible and scalable solution, based on Microsoft Dynamics for Retail, offers fashion and apparel enterprises such as Ted Baker, Charles Tyrwhitt, Seasalt and others, a tailored environment in which to gain insight and control over all processes and channels to market. The customized tools, pre-configured to align to specific fashion tasks and processes, drive agility and productivity and the out of the box fashion functionality means there is no need for extensive back-end configuration, resulting in a shorter implementation cycle and quicker ROI. About K3 Software Solutions Fuelled by industry expertise and the desire for excellence in execution, K3 Software Solutions strives to provide its customers with repeatable industry solutions that can, where necessary, be further tailored to meet their individual needs and deliver measurable business benefits, all built using Microsoft technology. K3 Software Solutions is a Microsoft Global ISV with a global network of partners. www.axisfashionsoftware.com www.k3software.com Press contact: Nina Groothuijzen Commercial Manager K3 Software Solutions T: +31 15 2516555 nina.groothuijzen@k3software.com

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