Retail and Business Solutions Division News

K3 serves up tasty technology treat for apetito Ltd

apetito, Europe's leading suppliers of quality frozen food and catering solutions, has selected K3, the UK's largest provider of Microsoft Dynamics, to supply and implement Microsoft Dynamics NAV 2009 to improve customer service.

The project will enhance the Wiltshire Farm Foods website with the additional functions of Dynamics CRM (Customer Relations Management) and NAV2Net, which will link Dynamics NAV to the consumer website.  Wiltshire Farm Foods is the direct-to-consumer brand of apetito, which operates 70 outlets nationwide, delivering meals to customers at home.

The new solution will allow customers visiting the website to place their orders, and by inputting their postcode, the order will automatically be allocated to the appropriate franchise for that area.  The local franchise can then process the sales order and fulfil the delivery, with the payment being made via the website, which is automatically sent to the franchisee.

Paul Dryden, IT Manager, at apetito, said, "When I joined the company last year, I made the decision to evaluate all our existing IT platforms. It was clear we had to improve our service offering to the Wiltshire Farm Foods franchisees. I looked at the new K3 systems, and was impressed with what they offered our business.  No other supplier could come close to what the K3 solution provided."

Dryden continued, "With the new system, we will be able to deliver even better customer service.  The automation of these processes means that we can get on with the important business of looking after our customers.  We want to make the ordering process as easy as possible for our clients, and our franchises, and the new system is the most efficient way of achieving this."

John Little, Sales Director at K3, said, "apetito had a business critical requirement to have a system in place that will make the online ordering process a more enjoyable experience for its customers.  The business has exciting expansion plans which include being able to better identify their customers shopping habits by preferred choices.  By achieving this, the company will be able to create marketing and promotional campaigns to target their audience in the most appropriate way, ultimately increasing their sales and boosting their bottom line."

About apetito

apetito is one of Europe's leading suppliers of quality frozen food and catering solutions. With over 50 years of specialist knowledge and best practice in our industry, we set ourselves apart with our passion to serve great food every day. We work alongside caterers in many social sectors, including Healthcare, Local Authorities and most recently, Care Homes.

We believe in providing quality food that's delicious too. Our strict nutritional standards and testing mean our customers can be sure of a pleasurable eating experience that ultimately delivers real sustenance.

We are committed to serving provisions that are best at point of service and invest in continuous innovation to achieve it. Our systems and support ensure top quality service - the apetito Chefmobil has revolutionised hot meal delivery, and as we constantly seek to improve our service even further we are confident the best is yet to come.

http://www.apetito.co.uk/

Wiltshire Farm Foods

Wiltshire Farm Foods is the direct-to-consumer brand of apetito, which prides itself on being the frozen meals delivery specialists who make cooking hearty, wholesome meals in the comfort of your own home easy as pie.

Established in 1992 Wiltshire Farm Foods has a dedicated network of over 70 outlets nationwide. As part of the apetito group they have over 50 years of specialist knowledge, and have been awarded both the Queen's Award for Innovation in 2005 and the West's most prestigious business accolade- the ‘Business of the Year 2006' title, fighting off stiff competition from leading firms across the South West.

http://www.wiltshirefarmfoods.com/

About K3

K3 deliver multi-channel solutions so that retailers can create joined up shopping experiences for their customers whether they choose to buy on-line, direct or in-store.

With more than 25 years experience in delivering business solutions, K3 have grown to become the UK's leading supplier of Microsoft Dynamics in retail. As a Gold Level Partner and invited member of Microsoft's Inner Circle, we offer a clearly defined roadmap and a product with a proven track record that is backed up by a $2 billion annual investment.

At K3 we use this in-depth experience of Microsoft and their applications to offer customers a first class service and deliver real benefits to their business.  For us, real success is not just on paper, it is reflected in our values, our processes and ultimately, it is reflected in your business.

Customers that have benefited from a K3 retail solution include:  Adidas, Alliance Boots, Agent Provocateur, American Golf, Booths Supermarkets, Carpetright, Clinton Cards, Dobbies Garden Centres, Dreams, Gamestation, GameStop, Jigsaw, Kiddicare, Leekes Department Stores, National Gallery, Rugby Football Union, Ryman the Stationers, Shoon, Smyths Toys and Space NK .

http://www.theretailpeople.com/

Laura Grocott

PR Contact

Fieldworks

Tel: 01435 873080

laura@fieldworksmarketing.co.uk

www.fieldworksmarketing.co.uk