The Liberation Group refreshes its IT platform with K3

Didcot, July 7th 2010 - The Liberation Group, a market leading pub, restaurant and drinks business based in the Channel Islands, has implemented the Drink-IT solution from K3, the UK's leading provider of solutions based on Microsoft technology, to improve the day-to-day running of the business.

The new system, which includes financials, customer relationship management (CRM) and stock ordering, will support The Liberation Group with its future growth plans.

Declan Hearne, Finance Director  at The Liberation Group, said, "The business was acquired in 2008 and one of the key actions post-acquisition was to implement a standalone IT solution, as the previous system did not meet our needs going forward.  We needed a faster, slicker system in place to manage all of our data and the K3 technology was the best fit for us."

Hearne continued, "We are able to expand the solution as and when we need to. The system has been up and running for around 18 months and compared to the previous technology the K3 solution is far better.  From day one the system did what was required and we continue to look at ways of getting the best use from what it has to offer.     

John Little, Sales Director at K3, said, "The Liberation Group is another company to join K3's portfolio of breweries, drinks distributions companies, pub companies and supermarkets. The Liberation Group is now equipped to better manage its data across the company."

The Liberation Group
The Liberation Group is the market leading pub, restaurant and drinks business across the Channel Islands with 68 predominantly freehold pubs located in Jersey (44 pubs), Guernsey (22 pubs) and Alderney (2 pubs).

The Liberation Group also own and operate the Jersey Brewery - home of Mary Ann beers and the two major Channel Islands drinks distribution businesses; Victor Hugo Wines in Jersey, and Bucktrout & Company Ltd. in Guernsey plus associated wholesale and retail outlets.

Our 18 managed pub restaurants in both Guernsey and Jersey have an enviable reputation for good, wholesome, reasonably-priced cuisine utilising the finest local produce including our own brewed beers, locally sourced meat, fresh produce and delicious Channel Islands seafood.
www.liberationgroup.com

About K3
K3 have been providing business software solutions for 18 years and are proud to be the UK's leading supplier of Microsoft Dynamics.  At the core of our achievements lies the successful provision and implementation of end to end solutions sought out by clients worldwide.

We are renowned for our unique personalised service and our skill at really listening to our clients. As a Microsoft Gold Level partner we offer a level of expertise that allows us to deliver exactly what our customers require.

Our beverage customers have benefited from fully integrated financials, telesales, production, quality control and salesforce automation systems, which have strengthened their businesses and placed them in a position to operate with great strength in a demanding market.  Customers that have enjoyed the benefits of a Drink-IT software solution include:
The Caledonian Brewing Co. Ltd, Carlsberg, Heineken, Duvel Moortgat, Everards, Frederic Robinson, Hall & Woodhouse, H Weston & Sons Ltd and Spontin SA .

www.thenavisionpeople.com

Laura Grocott
PR Contact
Fieldworks
Tel: 01435 873080
laura@fieldworksmarketing.co.uk
www.fieldworksmarketing.co.uk