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Seasalt strengthens ethical supply chain management

Cornish fashion favourite, Seasalt, has added K3 Retail to its roster of carefully sourced suppliers. Currently undergoing a period of expansion, Seasalt sought a way to continue to nurture its supplier relationships and customer-centred philosophy, while still growing.

The solution lay in K3’s proprietary software, ax|is fashion. Built on the bedrock of Microsoft Dynamics AX, ax|is fashion enables retailers to oversee and control every point of a retail supply chain, from concept to consumer. Currently being developed and installed, go live is set for early 2015.

Seasalt Director, Leigh Chadwick, said: “K3’s technology solution will help us maintain the care and attention to detail that we built our business on while we were still a small retailer in the heart of our community.

“As we have grown from just one shop in Penzance to the 24 stores and online presence we have today, we have continued to know everyone who supplies us, and the journey their products take. We have always talked to our customers directly and built relationships with them, as well as with our suppliers. We don’t want to lose that intimacy and knowledge as we grow bigger in the future.”

K3’s solution, ax|is fashion, is pre-configured for the fashion sector and will give Seasalt’s head office real time visibility and control over the supply chain from a single point, while creating a solid platform for growth.

K3 Retail Sales Director, John Little, explained: “Seasalt’s core values are central to everything they do. They are committed to ethical trading and, in addition to adhering to Purchasing, Environmental and Social Responsibility Policies, they believe in developing loyal relationships with suppliers and customers. Our solution was a good fit for them as it will help them develop the policies and practices that are at the heart of their work.”

Seasalt’s adherence to the highest levels of quality and ethics in business are almost legendary. They were the first fashion company to be certified by the Soil Association (for their organic cottons) and, in 2013, were the first fashion company to win the Queen’s Award for Enterprise and Sustainable Development.

“It’s great working with a company like Seasalt,“ John Little acknowledged. “Even just walking into head office, you can feel that it is a family business.

“And although we at K3 Retail may never be certified organic”, he adds, “we do share their belief in developing our staff, with both companies holding Investors in People accreditations.”


About Seasalt

Seasalt is a fashion company that is passionately proud of our strong roots in Cornwall and the south west. With offices overlooking Falmouth Bay to St. Anthony’s lighthouse, every day we’re inspired to design garments that speak about the place in which we live.

We employ over 400 people and our team includes a diverse range of talent, including everything from accountants, graphic designers and fine artists, to logistics experts, textile designers and pattern cutters.

You can find our 24 shops in Cornwall, Devon, Guernsey, the Isles of Scilly, West Sussex, Somerset, Staffordshire and, most recently, Dorset, Suffolk and Wiltshire. We also supply around 350 stockists across the UK, including select John Lewis and Fenwick stores.

K3 Retail Boilerplate

K3 Retail delivers multi-channel technology solutions that enable retailers to provide a joined up shopping experience for their customers at every touch point: in-store, direct, online and mobile.

Part of the K3 Business Technology Group, K3 Retail is a Microsoft Gold Certified Partner, member of Microsoft’s Partner Advisory Council for Retail and member of Microsoft’s Presidents and the UK’s #1 Microsoft Dynamics partner. Awarded 2014 Microsoft Dynamics UK Independent Software Vendor of the Year award through demonstrating exceptional business success by optimising the use of Microsoft Dynamics to deliver innovative solutions that exceed customer expectations and surpass business goals.

With over 20 years’ experience of delivering award-winning solutions, K3 Retail offers a clearly defined roadmap and proven products backed up by Microsoft’s $2billion investment in the Dynamics platform. We provide cutting edge technology support to more than 175 national and international retail brands. Labels that range from Agent Provocateur and The White Company to Gieves & Hawkes and Ted Baker are able to pursue their business goals with the benefit of K3 Retail’s expertise in delivering the most complete range of multi-channel retail solutions available to Microsoft Dynamics users.

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