COVID-19 has rapidly forced consumers to change their shopping habits, and many retailers have had to redefine their business models in order to adapt. As customers become increasingly accustomed to online shopping, the role of bricks and mortar has been called into question.
Retailers need to think carefully about how to create a compelling customer journey with their physical stores, one which Amazon and other online experiences can’t replicate.
It’s not enough to have an online presence and a physical store – channels need to be connected seamlessly and symbiotically to create a full brand experience.
Join Miya Knights to find out how well thought out omnichannel experiences can carry retailers through this crisis and out the other side with a more data-driven relationship to customers
We’ll be asking:
- How can retailers get the most out of their physical stores
- What is the role of bricks and mortar in an increasingly digital world
- How can shops use tech to support store assistants and enhance the customer experience
Miya has over 20 years’ experience as an author, journalist and publisher, research analyst and consultant, specializing in enterprise technology use in retail. She has spent this time covering and analysing the demands and challenges faced by retailers, alongside which technologies can best support their needs in addressing evermore complex consumer expectations and behaviors. She also has comprehensive knowledge and understanding of technology vendor market trends.
LinkedIn: Miya Knights