Breakfast with Chris Dee, Director of Food & home at Harrods

Breakfast with Chris Dee, Director of Food & home at Harrods

Retail Insider, sponsored by K3 held its first Breakfast Event of 2020 with Chris Dee, director of food and home at Harrods, who discussed the significant transformation journey that the company has been on over the past couple of years.

Chris gave some insights into how the company has completely overhauled its food halls, toys and technology departments, and undertaken serious changes within its home departments that have further enhanced its luxury positioning and boosted its experiential proposition.

Senior executives from New LookFortnum & MasonMarks & SpencerSofa Workshop, and John Lewis were among those gathered at the Perrier-Jouët Terrace at the Harrods flagship store in London’s Knightsbridge to hear how Chris moved in 2015 from his previous role as CEO of Booths supermarket to a director role at Harrods.

He says he found it liberating to run a business largely focused around one – albeit a sizable one million sq ft – store: “It’s been glorious having one store. You can get things done in an hour…and you can see immediately the effects of the changes you make. It is also a much bigger business. Booths had £300 million of sales while Harrods has £2 billion.”

Read the full article from the Retail Insider here.

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