Senior Management Team

Senior Management Team

Adalsteinn ValdimarssonChief Executive Officer

Adalsteinn was appointed CEO at K3 in October 2016. He has over 20 years of experience in the software industry and has founded and led the expansion of a number of product-based software companies.

He has significant experience in the retail software sector and, in particular, with the Microsoft Dynamics platform. Previous roles include being Chairman of LS Retail, Executive Chairman of Hands Holder and he is one of the founders of the Landsteinar Group.
Rob PriceChief Financial Officer

Rob joined K3 in 2016.  As CFO, Rob leads the finance, legal and IT teams at K3. He is a commercially and strategic-minded ICAEW qualified CFO with an MBA. 

Rob has a strong financial and operational background, with particular strengths in business transformation, restructuring and transactional work (both M&A and disposals). Rob qualified with EY in the early 1990s and has worked in consumer, distributor and FinTech sectors on an international basis, for both plc and private equity-backed businesses.
Andy LathamChief Technical Officer

In his capacity as Chief Technical Officer, Andy manages a team that is focused on developing and optimising our K3 IP, researching new technology opportunities for the Group, and providing support tools for teams across the business to better serve our customers.

Andy has spent nearly his whole IT career developing and implementing ERP systems. He has spent many years developing integrated manufacturing solutions with SYSPRO and Microsoft at the core and believes passionately that properly integrated and implemented systems should form the backbone of any modern business.
Peder Falck Chief Sales Officer

Peder was appointed as Chief Sales Officer in January 2019. In this capacity, he leads the Business Development organisation which is tasked with driving alignment and growth across sales, marketing, commercial product management, partner alliances, commercial finance and sales operations.

Peder joined K3 as Managing Director, DdD Retail in the acquisition in 2016. He then continued as the Divisional Managing Director of K3 Europe with offices in Germany, The Netherlands, Sweden, Denmark and Norway. K3 Europe is focused on the delivery of IT, point of service (POS) and back-office solutions to retail, with a deep specialisation in servicing fashion retailers.
Sjoerd StrarrenChief Delivery Officer

Sjoerd was appointed as Chief Delivery Officer in October 2019. In this role, Sjoerd is responsible for working with an international delivery team to facilitate the delivery of value to our customers. This includes the implementation of all the solutions K3 builds and/or sells as well as ensuring the delivery of very bespoke, tailored-made solutions for key customers.

He has over 20 years of all-round experience in Retail and IT, of which the last 10 years were in senior management positions at K3, including being the Divisional Managing Director of Global Accounts. Sjoerd’s customer-centric approach combined with his broad experience enables him to support his customers in maximising the value they gain from existing and new business models and technology.
Rod BarlowChief Experience Officer

Rod was appointed as Chief Experience Officer in October 2019. In his role, Rod manages all customer relationships once solutions have been implemented. In addition, he manages the teams responsible for transforming the customer experience, customer support and account management services.

Prior to taking on this new role, Rod was the Divisional Managing Director for UK, Ireland and The Netherlands. Throughout his career, Rod has successfully built and acquired highly profitable businesses that have delivered solutions to many of the leading names in the retail industry which included turning around an ageing software house and rebuilding it into one of the UK’s most successful Microsoft Dynamics practices.
Chrissie HumphriesGroup HR Director

Chrissie joined K3 in May 2018 as Group HR Director. In her role, she manages teams that are focused on enabling the organization to meet the business strategy through optimizing the effectiveness of our people as well recruitment, HR and payroll activities. In addition, she manages internal communications, and facilities and health & safety strategies.

Chrisse has a proven track record of delivering strategic people programmes across complex, matrix and multi-geography organisations.