Over the last several years, advancements in digital technologies have drastically redefined how businesses operate. While these advancements have mostly improved processes, they have also opened up a whole host of new challenges. Today, many solutions are disconnected and siloed, which leads to data being scattered throughout multiple systems. This can result in several further problems, like data duplication. Without a holistic view of operations, businesses will find it difficult to generate meaningful insights from their data. What this crucially highlights is that businesses need to adopt fully integrated, end-to-end solutions that allow them to unify data from various sources.