OMNICHANNEL

Meet your customer where they want to be met

It’s no secret that the modern consumer has an abundance of choices as to where and who they shop with. If businesses are serious about competing in today’s landscape, they must adopt solution that connect to any and all channels where consumers can be found.

Why is omnichannel so important?

Omnichannel at a glance

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Omnichannel is no longer a nice-to-have but a necessity

Omnichannel experiences have become a staple in consumers’ shopping habits, with people now browsing, interacting, and purchasing goods through many different touchpoints – and it doesn’t matter whether these touchpoints encompass mobile, kiosk, in-store, or something else entirely. With people now having an abundance of options as to how they shop, it’s essential that brands connect all their touchpoints to provide a holistic journey that satisfies the subtle nuances of consumer behaviour. Consumers expect to shop on their chosen channel, and anything less can quickly be viewed as an inconvenience to them. In other words: omnichannel experiences are no longer a nice-to-have for brands but a necessity.

Consumer demands are fickle

To help contextualise the need for omnichannel, K3’s research has previously found that a third of consumers (33%) would stop using a retailer for failing to offer the services they want to see, while 51% reported that they don’t want any human interaction with store staff while shopping in person. Clearly, it’s becoming increasingly difficult for businesses to serve all facets of consumer behaviour since each individual has their own wants and needs that they feel must be catered to.

Omnichannel strategies can benefit businesses, not just consumers

It’s also worth remembering that while an omnichannel strategy primarily focuses on improving the customer experience (CX), it can benefit businesses in several ways too. Naturally, by offering a wider array of services, businesses will be more likely to attract new customers who otherwise may never have shopped with them. Furthermore, omnichannel-powered approaches allow businesses to more easily retarget customers who shop across several platforms since they’ll be able to collate additional data from multiple sources. With a singular view over their customers, businesses can start personalising experiences specifically to individuals, which will in turn improve their CX and lead to increased profitability.

Many businesses are still behind when it comes to omnichannel

Remarkably, only 25% of retailers can claim they’re anywhere near omnichannel status, in large, because they still don’t have a single view of the customer. To survive in today’s competitive fashion and retail climate, businesses must recognise the growing importance of omnichannel. After all, consumer demands are fickle, and without a strategy to meet these needs head-on, businesses will soon find themselves getting swept away by their competition.

Despite the undeniable benefits of an omnichannel strategy, many fashion and retail businesses still struggle to meet the changing demands of consumers. For example:

33%

33% of consumers would stop using a retailer who didn’t offer the services they want to see

51%

51% of consumers don’t wany any interaction with store staff while they’re shopping in-store

28%

Businesses who offer a headless commerce solution are 28% more likely to report they are meeting customer demands

25%

Only 25% of retailers can claim they’re anywhere near omnichannel status because they don’t have a single view of the customer

Here’s why you should consider adopting an omnichannel strategy…

Meet consumers where they want to be met:

Solutions with true omnichannel capabilities enable you to connect to any and all channels where shoppers can be found, ensuring you can serve their ever-changing needs.

Implement new Point of Sale methods:

Omnichannel-powered solutions enable you to implement new Point of Sale methods, like self-service kiosks and self-checkout, that allow consumers to shop how they want.

Tailor experiences to customers:

Retail solutions that provide a 360-degree view of the customer enable you to tailor experiences directly to your consumers and drastically improve your customer experience (CX).

Right product, right time, right place:

Unified omnichannel retail strategies enable you to have greater control over your stock, ensuring that you offer the right product to the right people, and at the right time and place.

K3 is committed to transforming fashion and retail for good and that’s exactly why we’ve developed solutions that empower businesses to stay in line with the latest trends.

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Easily meet consumer demands:

Our unified retail commerce platform is highly extensible, enabling you to easily connect all your channels together and meet consumer demand for omnichannel experiences.

K3 Imagine

Provide new Point of Sale options for customers:

Our unified retail solution allows you to implement new Point of Sale methods and give consumers more choice over how they shop.

K3 Imagine

Gain a single view of the customer:

Our unified omnichannel retail solution provides a single view of the customer to ensure that you can effortlessly tailor experiences to your consumers and improve their CX.

K3 Imagine

Always offer the right selection:

Our unified omnichannel retail solution seamlessly connects all systems together to ensure you have more control over where and how your stock goes to fulfil your customers’ needs.

K3 Imagine

Helpful resources

Why operators in the visitor attraction space need an omnichannel-powered platform

Blog

Drop us a line, and we will walk you through our solutions

Have a no-obligation chat with our specialists to find out how we can help you meet your customers’ demands.

Meet your customer where they want to be met

Why is omnichannel so important?

Omnichannel at a glance

Omnichannel is no longer a nice-to-have but a necessity

Consumer demands are fickle

Omnichannel strategies can benefit businesses, not just consumers

Many businesses are still behind when it comes to omnichannel

Despite the undeniable benefits of an omnichannel strategy, many fashion and retail businesses still struggle to meet the changing demands of consumers. For example:

Here’s why you should consider adopting an omnichannel strategy…

Meet consumers where they want to be met:

Implement new Point of Sale methods:

Tailor experiences to customers:

Right product, right time, right place:

K3 is committed to transforming fashion and retail for good and that’s exactly why we’ve developed solutions that empower businesses to stay in line with the latest trends.

Easily meet consumer demands:

Provide new Point of Sale options for customers:

Gain a single view of the customer:

Always offer the right selection:

Helpful resources

Why operators in the visitor attraction space need an omnichannel-powered platform

Beneath the Drape: Everything you need to know about fashion and retail tech #1: Omnichannel

What is omnichannel commerce?

Drop us a line, and we will walk you through our solutions